Did you know that around 3.37 billion online users consumed video content in 2022? Marketing videos are taking the world by storm.
Explainer films are now a common tool for corporations, educators, and content producers in the digital age. This article will show you how to make the best explainer videos that have a lasting impression if you want to advertise a product.
Get ready to unlock the secrets behind crafting captivating visuals. Let’s dive into the world of explainer videos and discover how they can elevate your video marketing strategy like never before!
What Are Explainer Videos?
An explainer video is a short video that tells the story of your brand, product, or service. They are typically used to introduce a new company or product and are usually between 1 and 2 minutes long.
Explainer videos are a terrific way to interact with your viewers and provide clear explanations of what you do.
Produce a Storyboard
Keep your storyboard straightforward when creating it; you don’t want it to be too complicated or perplexing. Stick to the basics and make sure each scene is easy to understand.
As you move from one scene to the next, think about how you’ll transition between them. Will you use cutaways, fades, or something else?
Write a Script
When creating videos, writing your script is crucial. This is where you’ll get to sell your message and engage your audience.
Keep in mind that the script is just a guide for the voiceover artist and animators. It doesn’t have to be polished or perfect. Just get your ideas down on paper (or screen) and worry about making them sound good later.
When writing your script, start strong with an engaging opening that will make people want to stick around and watch the rest of your video. If you can make them laugh or tug at their heartstrings right from the start, even better!
Record Voiceover
When recording voiceover, make sure you have a good quality microphone. This will make a big difference in the sound of your finished video.
Find a quiet place to record. Background noise can be distracting and take away from your message. If possible, use a pop filter or other type of microphone shield to reduce unwanted noise.
Add Visuals and Animation
Adding visuals and animation to your explainer video will help make it more engaging and informative. Combining live-action and animation is the most effective way to accomplish this.
Live action can help viewers connect with the characters in your story, while animation can add excitement and energy.
Publish Video
Make sure the video is in the appropriate format, such as .mp4, before publishing it. This is the most common video format that can play on most devices. If you are looking for a video converter, you can even give this a try.
Make sure the video is hosted on a reliable platform. YouTube is a great option for hosting different types of videos, and it’s free. Once published, be sure to include keywords in the title and description so people can find them when they search for related terms.
Create the Best Explainer Videos Today
Explainer videos can be a great way to engage your audience. You can create the best explainer videos by producing a storyboard, writing a script, recording voiceover, adding visuals and animation, and publishing the video.
So get creative and start producing your video production content today!
