Every year thousands of brands or service providers start blogs for lead generation. They hire an SEO company and spend almost thousands of dollars on search engine optimization. Yes, they get traffic but a low conversion rate kills them. So what to do to drive more traffic to your blog?
The right audience is only going to be converted. Pay a lot more attention to blog marketing rather than just hiring an SEO company. Optimization is important. But other marketing strategies will help you get more traffic and leads. Following are the five basic ways to get more traffic on your blog.
#1. Choose Topics Wisely
The very first step is to choose your topics wisely. If your topic is non-relevant to your audience, then no marketing strategy can help you get traffic and sales.
Research
You can get help from a search engine optimization expert here. Research on your own or hire an SEO company and this research will let you know what your audience wants.
Target Keywords And Audience Both
If you are writing content just for target keywords, then humans won’t like your blog. You have to write for both, the target audience and keywords and always try to sound like your audience.
#2. Create Shareable Content
Shareable content will bring more traffic. Once you have written a shareable post, the traffic will keep coming to it. Let the visitors share it most. But why will they share? See below.
Long Posts
Readers get engaged in long posts. It makes them feel good with detailed information and they share such blog posts.
Viral Content
Your content must be written like viral content. It must have an eye-catching title. Try to trigger the emotions of the reader and a good SEO company will help you do this. It is all about the feel of the content.
#3. Get Subscriptions For Newsletter
Encourage your readers to subscribe to your blog’s newsletter. It will help you market your blog perfectly. If they are not ready to share an email address with you, then try following methods.
Give Something Free
Offer something free to your audience. Some Ebooks, Pdfs, and digital stuff can be sent free into email.
#4. Promote Blog Posts
Now it’s time to promote your blog posts. But promote it in the right way. Share it where people need to know about it. You can hire an SEO company to promote it organically but there are some other ways also.
Answer On Quora
Find related questions on Quora and answer them. Also put a link to your related blog post.
Facebook Group Chats
Go to Facebook groups and see if someone is discussing the same topic you have written? Try to share your blog post link there.
#5. Write Guest Posts
Guest posts are not only for the backlinks or outbound links. But they can drive traffic to your blog post also. Try to find out some relevant blogs and offer them guest posts. Write guest posts on their blogs and link it to your original blog post. But never link your blog post to irrelevant guest posts. It is never going to help you. Hiring an SEO company to generate backlinks is also a good idea.
Thousands of ways are there for blog marketing. Writing an interesting and engaging blog post with quality content needs time and efforts. But marketing of your blog posts is also a big challenge for new bloggers or brands. An SEO company can help you if it is only about driving traffic. But if it is about leads, sales and revenue. Then good blog marketing strategies are required.
