About 33.2 million small businesses exist across the US, though only 34.6% of small businesses survive the 10-year mark. Without a plan for growth, however, you won’t join the small group of businesses that succeed. Making these common international marketing errors could hurt your business globally, too.
Here are five mistakes to avoid when developing your international marketing strategy. Using these tips will help you expand your reach to a global audience without alienating customers. Read on to learn more!
1. Never Localizing Content
A strong content marketing strategy can help you engage, inform, and educate your audience. When creating content for a global audience, however, make sure to localize. Consider the local culture, customs, and language of each audience group.
Otherwise, you’ll lose potential customers if they can’t understand what you’re saying.
While drafting your international marketing strategy, gather audience research. Learning about your audience will help you create content personalized based on their needs.
You’ll have an easier time boosting engagement, leads, and sales through personalization.
2. Ignoring Local Competitors
Don’t ignore your competitors in each region. Instead, gather competitor research to complete a SWOT analysis. Recognize opportunities your global competitors are neglecting to gain a competitive advantage.
Researching your competitors will help you determine the best way to differentiate your business. Look for a unique value proposition that sets you apart from other brands. Then, determine the best way to compete with your competitors.
Defining your unique value proposition will give consumers a reason to choose your business instead of another.
Researching your competitors can help you learn from other companies’ mistakes, too.
3. Being Insensitive
Neglecting to research global audiences could lead you to sound culturally insensitive. Understand each region’s cultural standards, preferences, and taboos.
Don’t start marketing to global audiences without understanding them first. Adjust your marketing messages for each audience, too.
Consider testing your marketing messages before launching them to avoid sounding insensitive.
4. Neglecting Pricing Strategies
Researching the local market can help you better determine how much to charge for your product or service. Look into different pricing strategies in each country you plan to expand into.
In some countries, shoppers are willing to pay more for high-end products. In other countries, however, consumers are looking for the lowest possible price. Learning about each region can help you determine ideal pricing based on your target audience.
5. Never Expanding
One of the biggest mistakes you can make is neglecting to expand at all. Expanding into international markets will set your business up for growth.
To avoid making these mistakes, consider hiring a consultant like Global Expansion. They can help you determine the best way to market your product or service on a global scale.
Avoid These Common International Marketing Errors
Don’t rush to start marketing businesses online to global audiences. Instead, develop a strategy to avoid these common international marketing errors. Avoiding these mistakes will set your business up for growth.
Searching for more tips? You’re on the right blog.